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What's the message? Importance and priority to the reign of humanity?

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What's the message? Importance and priority to the reign of humanity?

What might be the most effective way to reach the new generation of this world? According to a Huffington Post article on 7th October 2016, the new generation on the face of the earth, are the most accessible via the internet or through the content of television. A generation exposed to increased media exposure and living in a culture, transnational in intent. A world that is dominated, funded, and driven by the agendas of various derivative products of conglomerates. The rest of this topic is going to cover very different topics.

For example, cinemas that gain the most attention are the product of conglomerate media franchises advertising a luxurious lifestyle or products. Have you ever heard these names: The Purge Anarchy, The Kingsman, and The Avengers: Infinity War? These movies gained so much attention that you would have to shut your eyes and ears to avoid hearing of these names. Not to mention how fanatic some people are about cinemas. But the purpose of mentioning these names lies in a striking similarity. Take a moment of thought, despite being a fantastic work of CG and a creative plot, what’s the message? Which product? What lies in the center?

These movies revolve around a central concept to save humanity - insinuating people with power, and a substantial amount of people who are powerless or weak, have to face what is apparent. Being so drawn to these imaginative stories we sometimes forget that now we are the products, and a lifestyle is being sold. With the use of Artificial Intelligence and cookies, we are now being fed, constantly being set up for a big purchase. In all these captivating stories, we often forget the influence we endure.

The subconscious message of desire that is being pushed. On the surface, we forget to think critically. Forgetting that the peaceful world in an ambitious maximalist can be a form of Structural Imperialism with disharmony of interest between the center and the periphery. We forget that humans are past and beyond the natural ecosystem, our craving for a luxurious anthropocentric lifestyle is being sold.

Consequently, even at exhaustion of limited resources and a threat to the Global environment, we keep chasing a dopamine-induced dream of saving the earth without actually grounding ourselves with nature. We keep procrastinating, and convincing ourselves that we will take a bold step to save humanity, disseminating to the newer Generation, a new lie, a new way. Preaching a pseudo eco-friendly lifestyle, to keep the luxury intact, selling away our carbon consumptions to other nations to feed into the feel good.

Sacrifice what? Some might say. We are subconsciously legitimizing the concept of this massacre of our future generation and the mother Earth. We need to get creative, ground ourselves but not promote a ‘cancel culture’ but find our purpose in a way that we can make a net positive impact through our existence.

DALE ASA ROY,

Creative Homework, Media and International Relations on Monday, August 5, 2018, at the Department of International Relations, University of Chittagong 


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